Sydney Wedding Bands
Get out your phone, tablet or computer, go to Google and search for “Sydney Wedding Bands”. The result will show page upon page of bands spruiking themselves as being “Sydney’s Premier Wedding Band”. The impression it gives is that every musician and singer wants to play in a wedding band, yet it wasn’t that long ago that bands were embarrassed to categorise themselves as a “wedding band”.
Musicians used to view playing in a wedding band as a sign of failure. A classic thing you would hear musicians say was, “Yeah, I’m just playing a few weddings until my original project takes off”. The focus and ambition used to be to play the music you believed in and thought would make you famous. Nowadays, the ambition seems to be playing cover versions of Ed Sherin and Justin Beiber songs, along with a few classic disco songs from the 70’s.
What Happened To The Dream?
The dream used to be sex and drugs and rock and roll. What happened? Now the dream seems to be white dresses, reception venues and wedding cake.
The dream used to be touring the world and smashing up hotel rooms. Now the dream seems to be keeping the wedding planner happy, getting some free drinks and hopefully a bread roll with your ‘crew meal’.
The dream used to be getting laid by one or more groupies after the gig. Now the dream seems to be exchanging business cards with the photographer, catching up with some musicians you haven’t worked with in a while and maybe getting some of the left over flowers to take home to your wife or girlfriend.
My Personal Wedding Story
Being born with the surname “McBride”, it seems like it’s always been my destiny to play at weddings. I don’t know anyone who has played more weddings than I have. Over the years I’ve seen many changes to what is a typical wedding reception. I’ve also seen venues come and go, photography change from analog to digital and photobooths become a “must have” addition to the night. I’ve seen many changes, but I never anticipated how competitive it would become to get couples to hire you to play at their wedding.
The Wedding “Industry”
About fifteen years ago, I first started seeing the term “wedding industry”. I’ve never been fond of the term, but the harsh reality is that the business of weddings is seen as a recession-proof cash-cow. Young couples are happy to blow tens of thousands of dollars on one day. Wedding industry suppliers are all vying for a piece of this.
Wedding Planning By “Google”
Meanwhile, the inexperienced young couples open up their phone or laptop and put their wedding planning in the hands of Google. Whichever businesses have the biggest budget to spend on Search Engine Optimisation (SEO) will appear on Google’s ‘page one’ and will be front runners for a booking. It’s a sign of the times that Google has such a strong influence on weddings. Consider that I’ve heard hundreds of wedding speeches, and what is very common is hearing, “I wasn’t sure what I should say in my speech, so I went to Google…”. I wouldn’t be surprise if young couples are consulting with Google about consummating their wedding.
The New Dream
The old dream used to be having a top 10 hit with an accompanying video clip. The new dream is about making page one on Google for the search term “Sydney Wedding Band”. My song writing has been replaced by working on and optimising my website.
Yes, I’ve only gotten better at making weddings totally memorable with my band, but without the credibility of Google I have no apparent value.